Rhett Jordan knows what it takes to succeed in the cannabis industry. As he launches his latest venture, Greatest Hits Cannabis Co. in Massachusetts, he’s drawing from the lessons he learned from founding Native Roots Cannabis Co. in 2013. With 20 dispensaries across the state, Native Roots is now Colorado’s largest recreational cannabis business. 

“I’ve opened 27 stores around the country now, so I’m no stranger as to what to expect,” said Jordan, who also owns dispensaries under the Garden Variety name in Manitoba, Canada. “There’s a lot to be learned out here.”

Though Jordan plans to open Greatest Hits stores in multiple states, he doesn’t have plans to expand the Native Roots brand outside of Colorado. Instead, he plans to refine and perfect his legacy company’s operations. 

For Greatest Hits Cannabis Co., Jordan is teaming up with Joe Villatico, a former motocross racer who built vertically integrated CBD supplier Point3 Farma before stepping into THC-inclusive cannabis and co-founding Greatest Hits. They plan to launch three stores by the end of the third quarter, with the first location opening this spring.

Greatest Hits stands to benefit from a robust cannabis market in Massachusetts. By the end of August, adult-use cannabis sales in the state reached more than $2 billion, nearly three times that of the previous year’s sales and five times that of sales during 2018, the first year marijuana was legal, according to Statista.com. 

Greatest Hits will create hundreds of jobs in the three local communities where its first stores will open, and provide consumers with premium products in a unique retail environment. The company is on a mission to give consumers access to exclusive strain genetics and an immersive shopping experience. DJs, solo musicians, or bands will perform daily for customers. Greatest Hits also plans to partner with local communities to bring live music and events to the neighborhoods it serves.

Rhett Jordan knows what it takes to succeed in the cannabis industry. As he launches his latest venture, Greatest Hits Cannabis Co. in Massachusetts, he’s drawing from the lessons he learned from founding Native Roots Cannabis Co. in 2013. With 20 dispensaries across the state, Native Roots is now Colorado’s largest recreational cannabis business. 

“I’ve opened 27 stores around the country now, so I’m no stranger as to what to expect,” said Jordan, who also owns dispensaries under the Garden Variety name in Manitoba, Canada. “There’s a lot to be learned out here.”

Though Jordan plans to open Greatest Hits stores in multiple states, he doesn’t have plans to expand the Native Roots brand outside of Colorado. Instead, he plans to refine and perfect his legacy company’s operations. 

For Greatest Hits Cannabis Co., Jordan is teaming up with Joe Villatico, a former motocross racer who built vertically integrated CBD supplier Point3 Farma before stepping into THC-inclusive cannabis and co-founding Greatest Hits. They plan to launch three stores by the end of the third quarter, with the first location opening this spring.

Greatest Hits stands to benefit from a robust cannabis market in Massachusetts. By the end of August, adult-use cannabis sales in the state reached more than $2 billion, nearly three times that of the previous year’s sales and five times that of sales during 2018, the first year marijuana was legal, according to Statista.com. 

Greatest Hits will create hundreds of jobs in the three local communities where its first stores will open, and provide consumers with premium products in a unique retail environment. The company is on a mission to give consumers access to exclusive strain genetics and an immersive shopping experience. DJs, solo musicians, or bands will perform daily for customers. Greatest Hits also plans to partner with local communities to bring live music and events to the neighborhoods it serves.